Audience, Stats

The Final Four’s Impact on Websites

I work at George Mason University. Unless you live off the grid (and if so, how are you reading this?), you’ve probably heard that our basketball team is in the Final Four this weekend. There has been a great deal of talk around campus about the impact this astonishing feat will have on the university’s stature and undergraduate admissions. But what about its effect on Mason’s websites? A bit of unscientific evidence from Alexaholic, which creates website traffic graphs using data from Amazon.com’s Alexa web service:

Our domain has gone from being about the 5300th most popular on the web to about 2100th since Mason was selected (controversially) for the tournament on March 12. OK, we’re not exactly in Yahoo territory, but we’ve bypassed dozens of other universities in our steep two-week climb.

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