Search Engine Optimization for Smarties

A Google search for "Sputnik" gives you an authoritative site from NASA in the top ten search results, but also a web page from the skydiver and ballroom-dancing enthusiast Michael Wright. This wildly democratic mix of sources perennially leads some educators to wring their hands about the state of knowledge, as yet another op-ed piece … Continue reading Search Engine Optimization for Smarties

Google Adds Topic Clusters to Search Results

Google has been very conservative about changing their search results page. Indeed, the design of the page and the information presented has changed little since the search engine's public introduction in 1998. Innovations have literally been marginal: Google has added helpful spelling corrections ("Did you mean...?"), related search terms, and news items near the top … Continue reading Google Adds Topic Clusters to Search Results

Google, the Khmer Rouge, and the Public Good

Like Daniel into the lion's den, Mary Sue Coleman, the President of the University of Michigan, yesterday went in front of the Association of American Publishers to defend her institution's participation in Google's massive book digitization project. Her speech, "Google, the Khmer Rouge and the Public Good," is an impassioned defense of the project, if … Continue reading Google, the Khmer Rouge, and the Public Good

How Much Google Knows About You

As the U.S. Justice Department put pressure on Google this week to hand over their search records in a questionable pursuit of evidence for an overturned pornography law, I wondered: How much information does Google really know about us? Strangely, at nearly the same time an email arrived from Google (one of the Google Friends … Continue reading How Much Google Knows About You