Search Engine Optimization for Smarties

A Google search for “Sputnik” gives you an authoritative site from NASA in the top ten search results, but also a web page from the skydiver and ballroom-dancing enthusiast Michael Wright. This wildly democratic mix of sources perennially leads some educators to wring their hands about the state of knowledge, as yet another op-ed piece […]

Google Adds Topic Clusters to Search Results

Google has been very conservative about changing their search results page. Indeed, the design of the page and the information presented has changed little since the search engine’s public introduction in 1998. Innovations have literally been marginal: Google has added helpful spelling corrections (“Did you mean…?”), related search terms, and news items near the top […]

When Machines Are the Audience

I recently received an email from someone at the Woodrow Wilson Center that began in the following way: “Dear Sir/Madam: I was wondering if you might share the following fellowship opportunity with the members of your list…The Africa Program is pleased to announce that it is now accepting applications…” The email was, of course, tagged […]

Google, the Khmer Rouge, and the Public Good

Like Daniel into the lion’s den, Mary Sue Coleman, the President of the University of Michigan, yesterday went in front of the Association of American Publishers to defend her institution’s participation in Google’s massive book digitization project. Her speech, “Google, the Khmer Rouge and the Public Good,” is an impassioned defense of the project, if […]

Creating a Blog from Scratch, Part 4: Searching for a Good Search

It often surprises those who have never looked at server logs (the detailed statistics about a website) that a tremendous percentage of site visitors come from searches. In the case of the Center for History and New Media, this is a staggering 400,000 unique visitors a month out of about one million. Furthermore, many of […]

The Wikipedia Story That’s Being Missed

With all of the hoopla over Wikipedia in the recent weeks (covered in two prior posts), most of the mainstream as well as tech media coverage has focused on the openness of the democratic online encyclopedia. Depending on where you stand, this openness creates either a Wild West of publishing, where anything goes and facts […]

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