This post marks the third major redesign of my site and its fourth incarnation. The site began more than a decade ago as a place to put some basic information about myself online. Not much happening in 2003:
In 2005, I wrote some PHP scripts to add a simple homemade blog to the site:
In 2007, I switched to using WordPress behind the scenes, and in doing so moved from post excerpts on the home page to full posts. I also added my other online presences, such as Twitter and the Digital Campus podcast.
Five years and 400 posts later, I’ve made a more radical change for 2012 and beyond, as the title of this post suggests. But the thinking behind this redesign goes back to the beginning of this blog, when I struggled, in a series called “Creating a Blog from Scratch,” with how best to highlight the most important feature of the site: the writing. As I wrote in “Creating a Blog from Scratch, Part I: What is a Blog, Anyway?” I wanted to author my own blogging software so I could “emphasize, above all, the subject matter and the content of each post.” The existing blogging packages I had considered had other priorities apparent in their design, such as a prominent calendar showing how frequently you posted. I wanted to stress quality over quantity.
Recent favorable developments in online text and web design have had a similar stress. As I noted in “Reading is Believing,”
rather than focusing on a new technology or website in our year-end review on the Digital Campus podcast, I chose reading as the big story of 2011. Surely 2011 was the year that digital reading came of age, with iPad and Kindle sales skyrocketing, apps for reading flourishing, and sites for finding high-quality long-form writing proliferating. It was apropos that Alan Jacobs‘s wonderful book The Pleasures of Reading in an Age of Distraction was published in 2011.
Now comes a forceful movement in web design to strip down sites to their essential text. Like many others, I appreciated Dustin Curtis’s great design of the Svbtle blog network this spring, and my site redesign obviously owes a significant debt to Dustin. (Indeed, this theme is a somewhat involved modification of Ricardo Rauch’s WordPress clone of Svbtle; I’ve made some important changes, such as adding comments—Svbtle and its clones eschew comments for thumbs-up “kudos.”)
One of the deans of web design, Jeffrey Zeldman, summarized much of this “just the text” thinking in his “Web Design Manifesto 2012” last week. Count me as part of that movement, which is part of an older movement to make the web not just hospitable toward writing and reading, but a medium that puts writing and reading first. Academics, among many others, should welcome this change.